Hi, I’m Jennifer. I build human-centered products that make business sense.

I didn’t start out in product management.

My journey began in design, creating visual stories for brands that wanted to feel more human.

Then, as I built my own fragrance brand, Naya Scents, I realized something: people don’t stay loyal because of packaging or ads.

They stay because you solve something that matters to them, and make it effortless to experience.

That discovery led me to product management.

Now, I blend design intuition, customer empathy, and strategic thinking to help teams build products that users love and businesses grow from.

My Philosophy

Great products are born at the intersection of empathy, clarity, and iteration.

To me, product management isn’t about features. It’s about understanding what truly drives users, and making sure every decision aligns with a clear goal.

Whether it’s mapping user pain points, analyzing behavioral data, or collaborating with engineers and designers, I build with three principles in mind:

🎯 Empathy before execution: Real solutions come from real conversations.

🧩 Clarity over complexity: If users can’t explain what your product does, it’s not simple enough.

🔁 Iteration as a mindset: The first version is the beginning, not the benchmark.